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Jovan Musk Cologne By JOVAN FOR MEN 88ml – Polarizing yet sweet

585.00

Jovan Musk by Jovan Cologne. Masculine yet sweet, Jovan Musk remains a classic fragrance for the suave, confident man. Created in 1973 under the Jovan label, the scent has stood the test of time, combining woody, floral notes with a nuanced touch of musk. Lime and Amalfi lemon notes add freshness and vitality to the fragrance, complementing the sweet scent of lavender and the smooth herbal note of mint. The note of musk adds the final essential element, bringing to the fragrance its confident, stylish feel.

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Description

jovan
Jovan perfumes forms part of the Coty Inc. portfolio of brands. Its history starts as Jovan Inc. in 1968, founded by Bernard Mitchell in the city of Chicago,picking the name because it both sounded French and it resembled the phonetics of their two main competitors,Avon and Revlon. The introduction of the very successful Jovan Musk Oil in 1972 consolidated the potential for best-selling status.

The infamous line proclaimed “Drop for drop, Jovan Musk Oil has brought more men and women together than any other fragrance in history”,introducing a sexual positioning advertising that paid handsomely. Subsequent successful launches paved the way to the company’s sale to the Beecham Group in 1979.Later on, in 1988 a leveraged buyout to its managers, left the company known as Quintessence. The Quintessence unit merged into Coty Inc. in 1993,retaining the name Jovan which had become the stuff of many scented memories for millions of Americans and peoplearound the world. Today Jovan still produces many of its classics, including Musk, White Musk, Musk for Men, Sex Appeal,Island Gardenia, Black Musk, and Gingeng NRG.

When applying any fragrance please consider that there are several factors which can affect the natural
smell of your skin and, in turn, the way a scent smells on you.
For instance, dry or oily skin,your mood/stress level, body chemistry, diet, and current medications may all alter the scents you wear.
Similarly, these factor can affect the amount of time a fragrance will last after being applied.

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